For many popular Youtube creators, making videos is their main source of income. Creators make money via advertisements and sponsorships in their videos. The more reach (views) they have, the more money they garner.
Moreover, it would very useful for creators to know how their audience is receiving their content and if that is translating to a more popular video (i.e., higher income).
Youtube is the most popular platform for video creation, which has resulted in a multitude of public datasets on video statistics. The goal of this project is to construct a relationship between video statistics and audience sentiment. We could denote the video statistics as a measure of popularity and the audience sentiment could be measured via comment sentiment.
This project could prove extremely useful for Youtube creators as a demonstrated relationship between video popularity and audience sentiment could shed light on the reception of their content.
We have a variety of video statistics, which can be used to assess video popularity. In addition, we have comments associated with each video and their sentiment score, which can be used to assess audience sentiment.
import pandas as pd
video_stats = pd.read_csv('data/videos-stats.csv')
comments = pd.read_csv('data/comments.csv')
video_stats.head()
| Unnamed: 0 | Title | Video ID | Published At | Keyword | Likes | Comments | Views | |
|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Apple Pay Is Killing the Physical Wallet After... | wAZZ-UWGVHI | 2022-08-23 | tech | 3407.0 | 672.0 | 135612.0 |
| 1 | 1 | The most EXPENSIVE thing I own. | b3x28s61q3c | 2022-08-24 | tech | 76779.0 | 4306.0 | 1758063.0 |
| 2 | 2 | My New House Gaming Setup is SICK! | 4mgePWWCAmA | 2022-08-23 | tech | 63825.0 | 3338.0 | 1564007.0 |
| 3 | 3 | Petrol Vs Liquid Nitrogen | Freezing Experimen... | kXiYSI7H2b0 | 2022-08-23 | tech | 71566.0 | 1426.0 | 922918.0 |
| 4 | 4 | Best Back to School Tech 2022! | ErMwWXQxHp0 | 2022-08-08 | tech | 96513.0 | 5155.0 | 1855644.0 |
comments.head()
| Unnamed: 0 | Video ID | Comment | Likes | Sentiment | |
|---|---|---|---|---|---|
| 0 | 0 | wAZZ-UWGVHI | Let's not forget that Apple Pay in 2014 requir... | 95.0 | 1.0 |
| 1 | 1 | wAZZ-UWGVHI | Here in NZ 50% of retailers don’t even have co... | 19.0 | 0.0 |
| 2 | 2 | wAZZ-UWGVHI | I will forever acknowledge this channel with t... | 161.0 | 2.0 |
| 3 | 3 | wAZZ-UWGVHI | Whenever I go to a place that doesn’t take App... | 8.0 | 0.0 |
| 4 | 4 | wAZZ-UWGVHI | Apple Pay is so convenient, secure, and easy t... | 34.0 | 2.0 |
We will use regression, seeking to estimate video popularity via audience sentiment. Doing so will allow us to see any relationship between audience sentiment and video popularity.